How To Start An Advertising Agency: 11 Steps

Advertising agencies are the driving force behind famous brands, as well as singers and actors, and the most prestigious make millions of euros a year. If you have a talent for advertising and a strong entrepreneurial spirit, running an advertising agency could offer you a rewarding career. And, while starting an advertising agency doesn’t require specific training, it does involve a thorough understanding of branding and marketing, as well as the acquisition of business principles. The following steps will help you start an advertising agency.

Steps

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

He worked for a few years in an advertising agency to learn the trade and get in touch with a series of interlocutors, especially customers. This will allow you to take part in many advertising campaigns, from start to finish, and increase your experience.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Determine the market niche you want to focus your attention on.

Some advertising agencies specialize in the entertainment industry, while others specialize in promoting products and services.

Identify if you want to specialize in organizing events, curating the image of television and radio characters, producing and distributing marketing materials, or selling tickets. You could even offer all of these services in one package if you have the right knowledge.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Learn about competing companies. If there are prominent advertising agencies in your area, dealing with a specific industry, choose a niche that offers space for new players.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Make your business plan. This will not only serve you as an initial project for your advertising agency, but also as a reference tool to periodically check the performance of the company. Include investment costs, customer acquisition strategies, and potential revenue for the first 2 years.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Collect the money you need to start the advertising agency. In the beginning, you can safely work from home with a PC and a phone, if you plan to visit customers.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Register your business in the Business Register, at the Chamber of Commerce. In addition, a license from the Municipality in which you intend to carry out the activity is required. For a personal company, the opening of the VAT number is required.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Buy a laptop and mobile phone to use for commercial purposes.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Make a list of companies such as printers, restaurants, agencies that deal with the organization of events and the rental of luxury cars.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Create a website with links to your profile on social networks so that customers can contact you easily.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Print your business cards. Always carry them with you.

Come Avviare un’Agenzia Pubblicitaria: 11 Passaggi

Promote your advertising agency to potential clients through emails, flyers, posters and ads in trade or entertainment magazines.

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